Who we are
About Digpu
DIGPU (Digital Interface Group of News Publishers) is a performance-driven PR agency headquartered in India.
We help startups, small businesses, and innovators get featured on top-tier digital news publishers – with a written guarantee that every published URL will remain live forever.
Unlike traditional wire services that charge ₹1 lakh+ and let your news vanish within months, DIGPU has direct, legal partnerships with mainstream and regional media houses. We don’t “hope” for coverage. We deliver confirmed, permanent publications. We are not a wire aggregator. We are your PR partner with accountability.
The Idea – How It All Started
“One real incident changed everything.” – Devender Singh (Dev), Founder
In 2014, a real estate client asked Devender Singh to get their brand launch covered on national & international news platforms. As a marketing consultant, he searched for PR agencies in India – but found none. He turned to a famous US-based wire service.
They promised 200+ publishers for a hefty fee (₹1 lakh+). But the reality was shocking:
No images – only their own logo and “Press Release” tag.
Within days, URLs started vanishing – 10, then 50, then 100+.
In 100 days, only 20–25 links remained. The rest were 404 errors.
When he asked why, the answer was vague: “It’s the publisher’s choice.” Devender realized these wire networks had no real authority. They sold access, not ownership.
That’s when the idea struck:
What if there was a network where every published story stays live forever? What if we could help the thousands of sacked ground reporters (2017–18 media layoffs) earn a dignified living – while also giving startups a genuine voice?
In 2018, DIGPU began building that bridge. From Kashmir to Kanyakumari, 647 digital publishers responded to a simple Facebook ad. After rigorous screening, 55 top regional publishers were onboarded. Then came mainstream giants: Hindustan Times, Network18, Forbes India, Indian Express, Khaleej Times, and more – all agreeing to lifetime content retention.
The result? A win-win-win:
Startups & SMEs get affordable, permanent media coverage.
Journalists & publishers get a new revenue model + free tech support.
Readers get authentic, diverse stories from every corner of India.
Mission
To democratize media access for every deserving Indian startup, SME, and innovator – while creating a fair, permanent revenue model for genuine journalists and news publishers.
We exist to replace the “pay-and-pray” wire model with a transparent, guaranteed, and lifetime publication ecosystem.
Vision
A future where no good story disappears from the internet.
A world where every journalist – from a remote village in Bihar to a bustling newsroom in Mumbai – can earn with dignity.
And where every small business owner can see their name on a trusted news platform, forever.
By 2030, we aim to onboard 5,000+ regional & mainstream publishers and enable 2 million startup stories with lifetime guarantees.
Values
At DIGPU, our core values define everything we do. We believe in guarantee over guesswork - we never say “maybe,” we promise lifetime publication and we deliver. We have deep respect for journalism, choosing to help ground reporters with technology, revenue, and respect rather than replacing them. Radical transparency means you get a full list of publishers before payment, with no hidden terms. Our startup-first pricing keeps multi-publisher coverage affordable at just ₹10,500 ($110) for bootstrapped businesses. We uphold content integrity by verifying every story - no spam, no fake news, no unethical backlinks. And finally, we offer a lifetime partnership: we don’t vanish after payment; we stay with you, and your links stay live forever.
Ready to Transform Your Brand Story?
Let’s discuss how our strategic PR approach can elevate your brand and connect with your target audience.
